SocialOomph is a social media scheduling and automation tool designed to help businesses, marketers, and influencers streamline their social media management. Unlike more visually-oriented platforms like Hootsuite, Buffer, or Later, SocialOomph focuses on text-based automation and powerful scheduling features, making it an excellent choice for users who prioritize efficiency over aesthetics.
In this in-depth review, we’ll explore SocialOomph’s features, pricing, usability, automation capabilities, customer support, pros & cons, and whether it’s the right tool for your social media strategy.
1. What is SocialOomph?
SocialOomph is a social media scheduling and automation software that allows users to schedule posts, manage multiple accounts, track keywords, and automate content distribution across different social platforms. Originally launched in 2008 as a Twitter scheduling tool, SocialOomph has expanded to support Facebook, LinkedIn, Mastodon, Discord, Pinterest, WordPress blogs, and RSS feeds.
Who is SocialOomph Best For?
✔️ Social Media Managers – Automate posts across multiple platforms.
✔️ Freelancers & Small Businesses – Manage social accounts efficiently.
✔️ Bloggers & Content Creators – Automate blog post sharing.
✔️ Enterprise & Agencies – Organize team-based social media campaigns.
💡 Not ideal for: Users looking for an Instagram or TikTok-focused tool (Later or Planoly might be better).
2. Key Features of SocialOomph
SocialOomph provides a range of automation, scheduling, and content management tools to help users maintain an active online presence with minimal effort.
✅ Social Media Scheduling & Automation
- Schedule posts in advance – Plan content for weeks or months.
- Bulk post uploads – Upload multiple posts at once.
- Queue-based scheduling – Create recurring posts that automatically repost.
- RSS feed automation – Automatically post content from blogs and news sites.
💡 Alternative to: Buffer, Hootsuite.
✅ Multi-Platform Social Media Management
- Supports Twitter, Facebook, LinkedIn, Mastodon, Pinterest, Discord, WordPress, and email newsletters.
- Team collaboration features for managing multiple users.
- Content tagging & categories for organized posting.
💡 Alternative to: Sprout Social, Agorapulse.
✅ Twitter & X-Specific Features
- Automated tweet scheduling – Plan tweets for optimal engagement.
- Follow-back automation – Auto-follow users who follow you.
- DM automation – Send automated welcome messages to new followers.
💡 Alternative to: TweetDeck, Circleboom.
✅ Blog & Content Management
- Automate blog post sharing via RSS feeds.
- Direct WordPress integration for scheduling blog posts.
- Track keyword mentions for content discovery.
💡 Alternative to: Missinglettr, Revive Old Posts.
✅ Performance Tracking & Analytics
- Engagement tracking – Monitor likes, shares, and interactions.
- Post history logs – Keep records of published content.
- Email alerts for keyword mentions – Track brand mentions across platforms.
💡 Alternative to: Brand24, Mention.
3. Ease of Use & User Experience
✔️ Straightforward Interface
✅ Minimalistic dashboard – No distractions, purely functional.
✅ Simple post scheduling – Easy to set up campaigns.
✅ No unnecessary graphics or design clutter – Ideal for text-based marketers.
❌ Outdated User Interface
❌ Feels more like an old-school web tool than modern platforms.
❌ Not visually appealing compared to Buffer or Hootsuite.
👉 Overall, SocialOomph is functional but lacks the modern UX/UI design of its competitors.
4. SocialOomph Pricing Plans
SocialOomph offers a free plan and paid subscriptions, making it accessible for beginners and professionals alike.
| Plan | Price | Features |
|---|---|---|
| Free | $0 | 1 social profile, limited scheduling |
| Advanced Suite | $15/month | 10 social profiles, unlimited scheduling, RSS feeds, automation |
| Professional Suite | $25/month | 20 social profiles, additional analytics & team management |
| Business Suite | $55/month | 50+ profiles, bulk posting, priority support |
💡 14-day free trial available for paid plans.
How Does SocialOomph Compare on Pricing?
✅ Cheaper than Hootsuite ($99/month for team plans).
✅ More affordable than Agorapulse ($49/month for small businesses).
✅ More flexible than Buffer’s free plan (only 3 scheduled posts per profile).
5. Automation & Advanced Scheduling Capabilities
One of SocialOomph’s strongest features is automation, making it ideal for businesses and marketers who want to “set and forget” their social media strategy.
Automation Features:
📌 Recurring posts & evergreen content rotation – Automatically reshare posts.
📌 Auto-publish blog posts to social media – RSS feed integration.
📌 Drip campaigns for Twitter & Facebook – Gradually release content.
📌 Auto-follow & auto-DM for Twitter – Engage followers without manual effort.
💡 Alternative to: Missinglettr, Sprout Social.
6. Customer Support & Community
✔️ Support Options
✅ Email & Ticket Support – Responsive within 24 hours.
✅ Comprehensive Knowledge Base – Tutorials & FAQs available.
❌ No Live Chat or Phone Support
❌ Lacks real-time customer support options.
👉 SocialOomph provides decent support, but lacks immediate help options like Hootsuite’s live chat.
7. Pros & Cons of SocialOomph
Pros
✅ Powerful Automation Features – Automate content publishing & rescheduling.
✅ Supports Multiple Platforms – Twitter, Facebook, LinkedIn, Discord, Pinterest.
✅ Affordable Pricing – Cheaper than Hootsuite & Agorapulse.
✅ Great for Bloggers & Content Marketers – RSS feed automation & WordPress integration.
✅ Queue-Based Posting – Helps manage content consistency.
Cons
❌ Outdated User Interface – Feels old compared to Buffer & Later.
❌ Limited Visual Tools – No Instagram post scheduling or image editing.
❌ Lacks In-Depth Analytics – Only basic engagement tracking.
❌ No Mobile App – Web-based only.
8. Final Verdict: Is SocialOomph Worth It?
SocialOomph is a powerful but niche social media scheduling tool, best suited for users who need text-based automation rather than visual content scheduling. It excels in automation, queue-based scheduling, and affordability, but lacks a modern UI, advanced analytics, and Instagram support.
✔ Best for: Bloggers, social media managers, and small businesses needing automation.
✔ Not ideal for: Instagram or TikTok-focused marketers (Later or Planoly are better).
✔ Better than: Buffer for automation but weaker than Hootsuite for visuals & analytics.
Final Rating: 4.3/5 ⭐⭐⭐⭐✬
Would you like a comparison between SocialOomph and Hootsuite, Buffer, or Sprout Social? Let me know! 🚀
