Kartra is an all-in-one marketing platform designed to help businesses manage their entire online presence. From website building, email marketing, sales funnels, membership sites, automation, and affiliate management, Kartra provides everything you need to sell products, generate leads, and scale your business—all in one place.
This in-depth review will explore Kartra’s features, pricing, ease of use, pros & cons, and whether it’s the right platform for your business.
1. What is Kartra?
Kartra is a fully integrated marketing and sales platform that combines multiple digital tools into a single dashboard. Instead of relying on multiple separate tools like ClickFunnels, Mailchimp, Kajabi, and Teachable, Kartra offers a unified solution for:
✅ Website & Landing Page Creation
✅ Sales Funnels & Lead Generation
✅ Email & SMS Marketing Automation
✅ Membership Sites & Online Courses
✅ Affiliate Management System
✅ E-commerce & Checkout Pages
✅ Video Hosting & Webinars
Since its launch by Genesis Digital (the creators of WebinarJam & EverWebinar), Kartra has gained popularity among entrepreneurs, small businesses, course creators, and digital marketers looking for an all-in-one platform.
2. Key Features of Kartra
Kartra is jam-packed with features that simplify digital marketing and sales automation. Here’s a detailed look at its core functionalities:
✅ Website & Landing Page Builder
- Drag-and-drop page builder—no coding required.
- 100+ professionally designed templates for landing pages, sales pages, and funnels.
- Mobile-responsive & fast-loading pages.
- Built-in A/B testing for conversion optimization.
💡 Alternative to: ClickFunnels, Elementor, Wix.
✅ Sales Funnels & Lead Generation
- Pre-built sales funnel templates to guide customers through the buying process.
- Lead capture forms & pop-ups with customizable fields.
- Behavioral tracking to segment leads based on activity.
- One-click upsells & downsells to boost sales.
💡 Alternative to: ClickFunnels, Thrive Leads, Leadpages.
✅ Email & SMS Marketing Automation
- Drag-and-drop email editor for professional-looking emails.
- Automated email sequences with conditional triggers.
- List segmentation based on user behavior.
- SMS marketing & notifications for instant engagement.
💡 Alternative to: Mailchimp, ActiveCampaign, ConvertKit.
✅ Membership Sites & Online Courses
- Build fully customizable membership portals for courses and premium content.
- Drip content feature for scheduled course releases.
- Integrated progress tracking for students.
- Supports multiple pricing tiers and subscriptions.
💡 Alternative to: Kajabi, Teachable, Thinkific.
✅ Affiliate Management System
- Built-in affiliate program to recruit and manage affiliates.
- Set custom commission structures (one-time or recurring payments).
- Real-time affiliate tracking & analytics.
- Automated payments via PayPal or Stripe.
💡 Alternative to: Tapfiliate, Post Affiliate Pro, ThriveCart.
✅ E-commerce & Checkout Pages
- Customizable checkout pages with one-click upsells & order bumps.
- Integrated payment processing (Stripe, PayPal, Authorize.net).
- Subscription & recurring billing options.
- Abandoned cart recovery to increase conversions.
💡 Alternative to: SamCart, ThriveCart, Shopify.
✅ Video Hosting & Webinars
- Host and stream videos directly on Kartra (no need for YouTube/Vimeo).
- Built-in video analytics to track engagement.
- Lead capture forms inside videos for better conversions.
- Automated webinar sequences for evergreen marketing.
💡 Alternative to: WebinarJam, Vimeo, Wistia.
3. Ease of Use & User Experience
Kartra is designed for non-tech-savvy users, but because of its vast features, it has a slight learning curve.
✔️ User-Friendly Interface
✅ Drag-and-drop page builder makes website creation easy.
✅ Pre-built templates help speed up workflow.
✅ Automation tools reduce manual tasks.
❌ Learning Curve for Beginners
❌ Lots of features can feel overwhelming at first.
❌ Takes time to master advanced automation settings.
👉 Overall, Kartra is beginner-friendly but requires some learning, especially for complex funnels.
4. Pricing Plans & Value for Money
Kartra offers four pricing plans, making it accessible for different business sizes.
| Plan | Price (Monthly) | Leads Limit | Emails | Domains |
|---|---|---|---|---|
| Starter | $99 | 2,500 | 15,000 | 1 |
| Silver | $199 | 12,500 | Unlimited | 3 |
| Gold | $299 | 25,000 | Unlimited | 5 |
| Platinum | $499 | 50,000 | Unlimited | 10 |
👉 14-day trial available for $1.
💡 Compared to ClickFunnels ($147+ per month) and Kajabi ($149+ per month), Kartra offers more features at a lower price.
5. Customer Support & Community
✔️ Support Options
✅ Live Chat & Email Support – Fast response times.
✅ Knowledge Base & Tutorials – Step-by-step guides available.
✅ Kartra Facebook Community – 40,000+ active users for support.
👉 Overall, Kartra’s support is reliable, but live chat is only available for higher-tier plans.
6. Pros & Cons of Kartra
Pros
✅ All-in-One Platform – No need for multiple tools.
✅ Pre-Built Sales Funnels – Speeds up lead generation.
✅ Advanced Automation & CRM – Personalized marketing.
✅ Affiliate & Membership Management – Built-in tools for monetization.
✅ Cost-Effective – More features than competitors at a lower price.
Cons
❌ Slight Learning Curve – Takes time to master automation.
❌ Limited Integrations – Fewer third-party app connections than Zapier.
❌ Pricing Based on Leads – Costs increase as contact list grows.
7. Final Verdict: Is Kartra Worth It?
Kartra is one of the best all-in-one marketing platforms for entrepreneurs, course creators, and online businesses looking to streamline sales, marketing, and automation.
✔ Best for: Coaches, digital marketers, course creators, and e-commerce businesses.
✔ Alternative to: ClickFunnels, Kajabi, Mailchimp, SamCart, Teachable.
✔ Worth it? Yes! Kartra replaces multiple tools, saving money & simplifying business operations.
Final Rating: 4.7/5 ⭐⭐⭐⭐⭐
Would you like a comparison between Kartra and ClickFunnels or Kajabi? Let me know! 🚀
