Omnisend is a powerful email and SMS marketing automation platform designed specifically for e-commerce businesses. With its advanced automation, omnichannel marketing features, and seamless integrations with platforms like Shopify, WooCommerce, and BigCommerce, Omnisend helps online businesses increase sales, improve customer retention, and streamline marketing efforts.
In this in-depth review, we will explore Omnisend’s key features, pricing, ease of use, automation capabilities, customer support, pros & cons, and whether it’s the right marketing tool for your business.
1. What is Omnisend?
Omnisend is an all-in-one e-commerce marketing automation platform that enables businesses to send personalized email and SMS campaigns, automate customer journeys, and integrate multiple marketing channels into a single workflow.
Initially launched as an email marketing tool, Omnisend has expanded to include SMS, push notifications, social media ads, and segmentation to provide a true omnichannel experience.
Who is Omnisend Best For?
✔️ E-commerce businesses (Shopify, WooCommerce, BigCommerce, Magento)
✔️ DTC brands (Direct-to-Consumer companies)
✔️ Marketers looking for email & SMS automation
✔️ Businesses needing omnichannel marketing
2. Key Features of Omnisend
Omnisend offers a wide range of features that help businesses automate and personalize their marketing campaigns.
✅ Email & SMS Marketing
- Drag-and-Drop Email Builder – Easily design stunning emails.
- Pre-Built Email Templates – Ready-made templates optimized for conversion.
- A/B Testing – Optimize subject lines, content, and send times.
- Transactional Emails – Order confirmations, shipping updates, and receipts.
- SMS & MMS Campaigns – Send promotional messages and updates via SMS.
✅ Advanced Automation Workflows
- Pre-Built Automation Templates – Abandoned cart emails, welcome series, post-purchase follow-ups.
- Custom Automation Workflows – Design unique customer journeys with triggers and conditions.
- Omnichannel Automation – Combine email, SMS, push notifications, and social retargeting.
- Conditional Splits – Personalize workflows based on customer behavior.
✅ Segmentation & Personalization
- Customer Segmentation – Target customers based on shopping behavior, purchase history, and engagement.
- Dynamic Content – Show personalized product recommendations in emails.
- Behavioral Tracking – Monitor customer activity on your website.
✅ Omnichannel Marketing
- SMS & MMS – Send personalized messages to mobile users.
- Push Notifications – Re-engage website visitors with timely messages.
- Facebook & Google Ads Sync – Retarget customers on social media.
- WhatsApp & Messenger Marketing (Beta) – Connect with customers via messaging apps.
✅ E-commerce Integrations
- Shopify & Shopify Plus
- WooCommerce
- BigCommerce
- Magento
- PrestaShop & OpenCart
Omnisend also integrates with CRM tools, analytics platforms, and third-party apps like Zapier, Yotpo, and Gorgias for a seamless marketing experience.
3. User Experience & Ease of Use
Omnisend is designed with simplicity in mind, making it easy for beginners and advanced marketers to use.
✔️ Dashboard & Navigation
- Intuitive interface with a clean and modern design.
- Drag-and-drop email editor allows quick email creation.
- Pre-built automation templates for fast setup.
✔️ Campaign Creation
- Step-by-step workflow builder for email & SMS campaigns.
- AI-driven product recommendations for dynamic content.
- A/B testing tools to optimize campaign performance.
Even if you have no experience with email marketing, Omnisend’s user-friendly interface makes it easy to set up and launch campaigns.
4. Omnisend Automation Workflows
One of Omnisend’s biggest strengths is its automation capabilities.
Pre-Built Automation Templates
📩 Welcome Series – Greet new subscribers with a sequence of automated emails.
🛒 Abandoned Cart Reminders – Recover lost sales with automated follow-ups.
🎂 Birthday & Anniversary Emails – Send personalized offers to customers.
📢 Win-Back Campaigns – Re-engage inactive customers with special promotions.
✅ Order Confirmation & Shipping Updates – Keep customers informed about their orders.
Custom Automation Features
- Trigger-based campaigns – Send emails/SMS based on user behavior.
- Multi-step workflows – Combine different marketing channels in one automation.
- Conditional Splits – Send different messages based on customer actions.
Omnisend’s automation features rival top competitors like Klaviyo, making it one of the best email and SMS automation platforms for e-commerce.
5. Analytics & Reporting
Omnisend provides detailed analytics to help businesses measure campaign success.
Key Metrics Available
📊 Email Open & Click Rates – Track engagement for email campaigns.
📊 Revenue Attribution – See how much revenue each campaign generates.
📊 Automation Performance – Analyze workflow effectiveness.
📊 Customer Lifecycle Reports – Understand buyer behavior and segmentation.
For more advanced insights, Omnisend allows Google Analytics tracking and UTM tagging.
6. Pricing Plans & Value for Money
Omnisend offers a free plan and affordable paid plans for businesses of all sizes.
| Plan | Price | Email Sends | SMS Credits | Features |
|---|---|---|---|---|
| Free | $0 | 500/month | None | Basic email & automation |
| Standard | $16/month | 6,000/month | Paid separately | Automation & segmentation |
| Pro | $59/month | Unlimited | Free SMS credits | Advanced features & priority support |
👉 14-day free trial on paid plans – No credit card required.
Compared to Klaviyo and Mailchimp, Omnisend offers better pricing for e-commerce-focused automation.
7. Customer Support & Resources
Omnisend provides excellent customer support and educational resources.
Support Options
✅ 24/7 Live Chat & Email Support
✅ Help Center & Knowledge Base
✅ Webinars & Video Tutorials
✅ Dedicated Account Manager (for Pro users)
Their support team is responsive and knowledgeable, making it easy to get help when needed.
8. Pros & Cons of Omnisend
Pros
✅ E-commerce-focused automation – Best for Shopify, WooCommerce, etc.
✅ Omnichannel marketing – Combines email, SMS, push, and ads.
✅ Advanced segmentation & personalization – Helps improve engagement.
✅ Affordable pricing – More cost-effective than Klaviyo.
✅ Easy-to-use interface – Suitable for beginners and experts.
Cons
❌ Limited customization on free plan – Some features require paid plans.
❌ SMS pricing depends on region – Can be costly in some countries.
❌ No built-in CRM – Unlike HubSpot, Omnisend lacks full CRM functionality.
9. Final Verdict: Is Omnisend Worth It?
Omnisend is an excellent choice for e-commerce businesses looking for email & SMS automation with omnichannel marketing capabilities.
✔ Best for: Shopify, WooCommerce, and e-commerce brands needing advanced automation.
✔ Better than Mailchimp & Klaviyo in terms of price & automation features.
✔ Easy to use, powerful, and highly scalable.
Final Rating: 4.8/5 ⭐⭐⭐⭐⭐
Would you like a comparison with Klaviyo or Mailchimp? Let me know! 🚀
