In today’s digital world, businesses need multiple tools for sales, marketing, automation, and customer management. Groove (formerly GrooveFunnels) offers an all-in-one platform that combines website building, email marketing, sales funnels, e-commerce, and more—eliminating the need for multiple software subscriptions.
But does Groove live up to its promise? In this in-depth Groove review, we’ll explore its features, pricing, pros, cons, and alternatives to help you decide if it’s the right tool for your business.
What Is Groove?
Groove is an all-in-one digital marketing platform designed to help businesses sell products, automate marketing, and build sales funnels.
Originally launched as GrooveFunnels, the platform evolved into Groove.cm (Customer Management) to reflect its broader range of tools, including:
✔ Website & Funnel Builder
✔ E-Commerce & Membership Sites
✔ Email Marketing & Automation
✔ Affiliate Marketing & Partner Management
✔ Webinars & Video Hosting
Groove is marketed as a cost-effective alternative to platforms like ClickFunnels, Kartra, Kajabi, and Shopify—offering similar functionality without the high monthly fees.
Key Features of Groove
1️⃣ GroovePages – Drag-and-Drop Website & Funnel Builder
GroovePages allows users to build websites, landing pages, and sales funnels without coding.
📌 Key Features:
✔ Drag-and-Drop Editor – No technical skills required.
✔ Mobile-Friendly & Fast Loading – Pages are optimized for speed.
✔ Pre-Designed Templates – Customizable layouts for various industries.
✔ SEO-Friendly – Built-in tools for optimizing search rankings.
✔ Custom Domains & Hosting – Connect your own domain with free hosting.
💡 Benefit: Easy-to-use funnel builder for creating high-converting sales pages.
2️⃣ GrooveSell – Payment & Checkout System
GrooveSell provides a full e-commerce and sales system, allowing users to sell digital and physical products without transaction fees.
📌 Key Features:
✔ One-Click Upsells & Downsells – Boost revenue with additional offers.
✔ Subscription & Membership Payments – Sell recurring products and courses.
✔ Affiliate Program Management – Recruit & manage affiliates to promote products.
✔ No Transaction Fees – Keep 100% of your revenue.
✔ Custom Checkout Pages – Increase conversions with optimized designs.
💡 Benefit: Eliminates the need for third-party payment processors like ThriveCart or SamCart.
3️⃣ GrooveMail – Email Marketing & Automation
GrooveMail is a built-in email marketing platform that allows users to create email sequences, broadcasts, and automation workflows.
📌 Key Features:
✔ Email Sequences & Autoresponders – Automate follow-ups & nurture leads.
✔ Behavior-Based Automation – Trigger emails based on user actions.
✔ Advanced Segmentation – Send targeted emails to specific audiences.
✔ SMS Marketing – Send text messages for promotions & reminders.
✔ Drag-and-Drop Email Builder – Create visually appealing emails.
💡 Benefit: Eliminates the need for third-party email services like Mailchimp, ConvertKit, or ActiveCampaign.
4️⃣ GrooveMember – Membership & Course Platform
GrooveMember is a membership site builder for hosting online courses, digital content, and exclusive memberships.
📌 Key Features:
✔ Drip Content – Release course modules over time.
✔ Multiple Membership Levels – Offer free, paid, and VIP memberships.
✔ Progress Tracking – Students can track course completion.
✔ Custom Branding – Match your brand’s look and feel.
✔ Secure Content Delivery – Prevent unauthorized access & piracy.
💡 Benefit: A powerful alternative to Teachable or Kajabi for selling online courses.
5️⃣ GrooveKart – E-Commerce Store Builder
GrooveKart is a Shopify alternative for businesses selling physical products.
📌 Key Features:
✔ No Monthly Fees – Unlike Shopify, GrooveKart has no recurring charges.
✔ Customizable Storefronts – Drag-and-drop e-commerce builder.
✔ Dropshipping Integration – Works with AliExpress, Printful, and more.
✔ Abandoned Cart Recovery – Recover lost sales with automated emails.
✔ One-Click Upsells & Order Bumps – Increase revenue per transaction.
💡 Benefit: A cost-effective Shopify alternative with built-in marketing tools.
6️⃣ GrooveWebinars – Live & Automated Webinars
GrooveWebinars allows users to host live and pre-recorded webinars to generate leads and sales.
📌 Key Features:
✔ Live & Evergreen Webinars – Host real-time or automated sessions.
✔ Screen Sharing & Presentations – Engage viewers with visual content.
✔ Chat & Polls – Interact with attendees.
✔ Conversion-Optimized Registration Pages – Increase sign-ups.
💡 Benefit: Eliminates the need for third-party webinar software like Zoom, GoToWebinar, or WebinarJam.
7️⃣ GrooveAffiliate – Affiliate Marketing & Partner Program
GrooveAffiliate is a built-in affiliate management system for tracking and managing affiliate sales.
📌 Key Features:
✔ Set Commission Levels – Offer different commission structures.
✔ Affiliate Tracking Links – Monitor conversions in real-time.
✔ Automated Payouts – Pay affiliates seamlessly.
✔ Built-in Marketplace – Get more exposure by listing products in the Groove Affiliate Marketplace.
💡 Benefit: Saves money by eliminating the need for third-party affiliate management tools.
Groove Pricing Plans
Groove offers three pricing tiers, including a free plan.
| Plan | Monthly Cost | Features |
|---|---|---|
| Free | $0 | Limited access to GroovePages, GrooveSell, and GrooveAffiliate |
| Pro Plan | $99/month | Unlimited websites, email marketing, membership sites, and webinars |
| Platinum Plan | $299/month | Advanced automation, custom branding, and VIP support |
👉 Lifetime Deal: One-time payment of $1,497 for lifetime access to all Groove tools.
💡 Tip: The Lifetime Deal is the best value for long-term users.
Pros & Cons of Groove
✅ Pros:
✔ All-in-One Solution – Replaces multiple tools (ClickFunnels, Kartra, Shopify, etc.).
✔ No Transaction Fees – Keep all your revenue.
✔ Powerful Website & Funnel Builder – Easy-to-use interface.
✔ Built-in Email Marketing & Automation – Saves money on third-party tools.
✔ Affiliate & Membership Site Features – Great for passive income.
✔ One-Time Payment Option – Lifetime Deal is a huge cost-saver.
❌ Cons:
✖ Learning Curve – So many tools can be overwhelming for beginners.
✖ Some Features Still in Beta – Groove is still developing certain features.
✖ No Mobile App Yet – Only desktop access for now.
Alternatives to Groove
If Groove isn’t the right fit, here are some alternatives:
1️⃣ ClickFunnels – Best for high-converting sales funnels.
2️⃣ Kartra – Best for email automation & CRM integration.
3️⃣ Kajabi – Best for course creators & memberships.
4️⃣ Shopify – Best for physical e-commerce stores.
5️⃣ Builderall – Budget-friendly all-in-one platform.
💡 Tip: Choose Groove if you want a single platform for everything; go for ClickFunnels or Shopify if you prefer dedicated funnel or e-commerce tools.
Final Verdict: Is Groove Worth It?
Groove is an all-in-one marketing powerhouse that eliminates the need for multiple software subscriptions.
✔ Best for: Businesses, entrepreneurs, and digital marketers who need a complete sales, marketing, and e-commerce platform.
❌ Not ideal for: Users who need immediate, 100% bug-free performance (some features are still improving).
⭐ Overall Rating: 4.7/5
Would you like a detailed comparison between Groove and another tool? Let me know! 🚀
